The Market

Gainesville is located in Alachua County, which is one of Florida’s most exciting markets.Gainesville is most widely known as the home for the University of Florida, Florida Gators The-Market-Mapand Santa Fe College.

The new millennium brought many changes to Alachua County. New businesses, retail centers, the Florida Innovation Hub, and new homes are reshaping Gainesville and its surrounding communities as never before.

The market continues to be a haven for families. Alachua County is home to approximately 253,451* people. Many are drawn here for it’s natural beauty, pristine environment and numerous outdoor recreational opportunities. Others seek the educational opportunities offered by highly regarded universities and regional colleges. Industries from biotechnology to manufacturing provide a solid job base.
For businesses, the appeal of Alachua County is equally strong. The relatively low cost of living makes the area attractive for business relocations. The workforce is skilled and well-educated. Healthy incomes and strong demographics make local consumers profitable targets for retailers and service providers. In addition, Gainesville’s position along the busy I-75 corridor makes it a major transportation center. It brings new consumers from all over the state, and even from around the country, as they travel through.

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*Source: United States Census Bereau, 2013 population estimate


Need more information?

Learn MoreFor more information on how you can market your business in the Alachua County area, click the button to the right and a Gainesville Sun marketing consultant will contact you to discuss your specific needs.